UK high street retailer John Lewis is leading a trial of a new labelling system designed to help consumers make informed decisions when buying domestic appliances.
The new labels will tell customers how energy efficient an appliance is and how much it will cost to run over its lifetime. White goods including washing machines, fridges and tumble dryers are all being sold with the new labels.
The trial, which will be run for six months, is being backed by the Department of Energy and Climate Change. It is aimed at making consumers more aware of the impact an appliance will have on their household bills and on the environment, not just at the point of purchase but throughout the life of the appliance.
According to a report by The Guardian, it has been claimed that in certain situations, consumers could make savings on running costs of up to £500 over the life of an appliance.
Speaking at the launch of the new scheme, energy secretary Edward Davey said the new labels would show people the serious savings possible by choosing energy saving goods.
He said: "In the past, people have had no idea how much their appliances will add to their energy bills. Now consumers will be able to see clear, simple information on the lifetime electricity costs for appliances like washing machines and tumble dryers.
"This will help people to make better, more informed decisions and see how much an appliance is expected to cost over its lifetime."