Sales of domestic appliances soar across Asia

Post by George Dixon on 19th February 2013 in General industry

Sales of domestic appliances soar across Asia

Consumers in Asia are using their increasing disposable income to purchase appliances for the home.

According to a new study, sales of electrical goods such as televisions, microwaves, fridges and air conditioners in south-east Asia shot up by 13 per cent last year.

Data from Thailand, Vietnam, Malaysia, Singapore, Indonesia and Philippines was included in the research, revealing that a total of 19.5 million appliances were sold in the region during 2012.

Market research firm GfK, which came up with the figures after a year-long study, said thriving economies and the resulting increased affluence of the population had supported the spike in sales of domestic appliances.

Jasmine Lim, GfK's account director for home and lifestyle products, said: "Even as some households in developing markets are installing their first double-tub washer, a proportion of the affluent population is concurrently upgrading theirs to the larger capacity models with enhanced technology."

Air conditioners enjoyed the most significant sales boost, with almost 20 per cent more sold in 2012 compared to the previous year.

Lim added that she expected sales of single-tub washers and one-door refrigerator to continue to grow steadily across the emerging markets.

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