14 October 2010

That Giant Screwdriver

It all started to pick up momentum about a year ago, an article published in the Electrical Review has a nice photo of three of our ‘main men’ with one of the then newly branded black and yellow vans adorned with a giant seven foot long screwdriver — really quite un-mistakable.

0800repair giant screwdriver

The eye catching colour scheme and motif was deliberately chosen or designed with an idea of promoting the 0800 service as a fifth emergency service or giving the brand something of the ethos of say the AA (Automobile Association) and this is really quite an apt simile for our approach to the provision of our essential service.

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